“[Swaypay] brought in Maggie Braine to lead growth, and Maggie is bringing structure and contacts to the retailer signup process. Already, Swaypay has 60+ retailers representing $120M in annual revenue signed up for its Q4 launch.”
Not Boring by Packy McCormick Newsletter, September 2020
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Braine gave me a quick walk-through of Omni, showing me how a brand could, with just a few clicks, add a new product to its offerings in a given store, confirm once that product has actually arrived and then see how each product is selling in each store.
That’s “unheard of” in traditional retail, she said, where “there’s very little transparency” once goods are purchased by retailers. With Omni, Braine said the goal is to give brands the same kinds of data around physical purchases that they have access to when they promote and sell their products through online channels.”
TechCrunch, July 2018
“Each of the dressing rooms is themed around a female popstar, with one for Cardi B and one for Britney Spears. There’s a gigantic mirror with decals that read, ‘I’m not vain, I’m just extra.’ The products and the design are tailor-made for Instagram, and Braine envisioned it that way–’It’s free marketing,’ she says. Whatever it is, the way you tell your story online can make all the difference.”
Fast Company, August 2018
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Seeing how we could send our funds to a women’s health organization was particularly important and really tied back to everything we were doing,” Braine said. “Creating this ecosystem for female business owners was kind of a non-negotiable for me.”
Women In Retail, June 2019
“Our entire business changed when we hired Maggie Braine, our Director of Product and Brand Experience, in April of 2017. She came equipped with experience from J Crew and C Wonder, among other retail big-wigs.”
Social Media Week, February 2018
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We set out to create a truly special store environment for our customers, building a space that is not only Instagrammable but also experiential," said Director of Product + Brand Experience Maggie Braine. "And on the product side, we're excited to feature affordable, inclusive, and relevant merchandise that, to-date, has only really existed online. With our business model, these unique, digital brands finally have access to a brick-and-mortar platform that promotes their products and messaging in real life."
Business Insider, May 2018